Which statement describes consumer opt-out rights in affiliate marketing under the FACT Act?

• A. Affiliates are never allowed to share consumer information for marketing.
• B. Opt-out rights apply only to non-affiliates; affiliates can share without opt-out.
• C. Consumers may opt out of sharing information with affiliates for marketing purposes.
• D. Opt-out rights only apply if the consumer requests a specific type of report.

Answer: (C)

Under the FACT Act, consumers have a say in how their information is used for marketing within a company and its related entities. The key idea is that you can limit the sharing of your information with a company’s affiliates for marketing purposes.

The correct statement reflects this: you may opt out of sharing your information with affiliates so they can use it for marketing. This means if you don’t want an affiliated company to use your data to market products or services, you can stop that sharing.

Why this is the best answer: it directly states the consumer’s right to prevent affiliate sharing for marketing, which is exactly what the opt-out provision covers. The other options imply absolute bans, limit opt-outs to non-affiliates, or tie opt-outs to a specific type of report, none of which align with how affiliate marketing opt-outs are defined under the FACT Act.